Girly No More

Gender and design. It's a question when you are launching a line of who it might be for. What do men want? It's a question we hardly ever ask ourselves EXCEPT when it comes to designing cards. Maree's husband Bruce is our acid test. And what does he fancy? The girls, the nudes, the long legs. OK Bruce, thanks for that.





Anna's beloved (known as Tree) is a die hard Modernist with a taste for contemporary art and Danish chairs. In a way Anna has paid homage to him with a forthcoming boxed set that features mid century chairs in masculine tones of Olive Green and Burnt Orange. She played Johnny Cash and The Clash while painting. To stay nice and non-flowery and all butchy butch.





But of course the flowers that pollute her mind are creeping back in. They never go far. And maybe it's the teacups we drink from and maybe it's the stupidly feminine bedroom furniture that holds Anna's new art materials. Little Branch will always be just a little bit rococo and boudoir. Perhaps (secretly) the men will come round to our way, isn't there enough cement, metal and brown corduroy in this world already?